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Sales Prompts

Outreach emails, follow-up sequences, and proposal templates. (6 templates)

Prompt Template
Write a cold outreach email.

Target: [JOB TITLE / TYPE OF PERSON]
Company type: [INDUSTRY, SIZE, ETC.]
What I'm selling: [PRODUCT OR SERVICE]
Main value proposition: [WHY THEY SHOULD CARE]

Research on this specific prospect:
[ANYTHING YOU KNOW ABOUT THEM—LINKEDIN, NEWS, ETC.]

Relevance trigger:
[WHY NOW—RECENT NEWS, COMMON PAIN POINT, ETC.]

Write an email that:
1. Has a specific, non-salesy subject line
2. Opens with something relevant to them (not about you)
3. Establishes credibility quickly
4. Offers one clear value proposition
5. Ends with a low-friction ask (not "Can we schedule a call?")

Keep it under 100 words. No fluff, no jargon. Sound like a human, not a template.
Tips for Better Results
  • Personalization should be in the first line—prove you did research
  • One idea per email—don't list everything you do
  • Ask for advice or input instead of a meeting
Prompt Template
Create a follow-up email sequence.

Context: [WHAT HAPPENED BEFORE—COLD EMAIL, MEETING, PROPOSAL]
Prospect: [WHO THEY ARE]
What we're trying to achieve: [GOAL OF THE SEQUENCE]
Number of follow-ups: [HOW MANY EMAILS]
Timing between emails: [DAYS BETWEEN EACH]

Create a sequence where each email:
1. Adds new value (don't just "check in")
2. Has a different angle or hook
3. Gets progressively more direct
4. Remains professional and not pushy
5. Has a clear, easy next step

Include:
- Subject line for each
- Body copy
- Timing recommendation
- When to stop following up

Final email should be a "break-up" email that creates urgency without desperation.
Tips for Better Results
  • Each follow-up should add value, not just ask for attention
  • Reference previous emails to create continuity
  • Know when to stop—usually after 4-6 touches
Prompt Template
Create responses to common sales objections.

What I sell: [PRODUCT OR SERVICE]
Target customer: [WHO BUYS THIS]
Price point: [APPROXIMATE COST]

Common objections:
[LIST THE OBJECTIONS YOU HEAR MOST]

For each objection, create:
1. Acknowledge the concern (don't dismiss it)
2. Reframe or address the underlying issue
3. Provide evidence or social proof
4. Transition back to value
5. Suggested follow-up question

Tone: Consultative, not combative. The goal is to understand and help, not to "win" the objection.
Tips for Better Results
  • Listen fully before responding—don't interrupt
  • Objections often mask the real concern—dig deeper
  • Use stories and examples, not just logic
Prompt Template
Create a pitch deck outline.

Audience: [WHO WILL SEE THIS DECK]
Purpose: [FIRST MEETING / DETAILED PROPOSAL / BOARD PRESENTATION]
Time available: [HOW LONG IS THE PRESENTATION]
Product/service: [WHAT YOU'RE PITCHING]

Problem you solve: [THE PAIN POINT]
Your solution: [HOW YOU SOLVE IT]
Key differentiators: [WHY YOU VS. ALTERNATIVES]
Social proof: [CUSTOMERS, RESULTS, CREDENTIALS]

Create a slide-by-slide outline:
1. Slide title
2. Key message (one sentence)
3. Supporting points or visuals needed
4. Transition to next slide

Follow a logical story arc: Problem → Solution → Why Us → Proof → Next Steps

Keep it focused. Better to go deep on fewer points than shallow on many.
Tips for Better Results
  • Design for discussion, not reading
  • One idea per slide
  • Leave time for questions—don't rush through
Prompt Template
Create a sales proposal.

Client: [COMPANY NAME]
Contact: [DECISION MAKER]
Opportunity: [WHAT THEY WANT TO BUY]
Deal size: [APPROXIMATE VALUE]

Their situation:
[WHAT PROMPTED THIS PROPOSAL—PROBLEMS, GOALS]

What we're proposing:
[YOUR SOLUTION]

Pricing:
[YOUR PRICING STRUCTURE]

Competition:
[WHO ELSE THEY'RE CONSIDERING, IF KNOWN]

Create a proposal that includes:
1. Executive summary (their problem, our solution, key benefit)
2. Understanding of their needs (prove you listened)
3. Proposed solution with clear deliverables
4. Timeline and milestones
5. Investment and payment terms
6. Why us (differentiators, relevant experience)
7. Case study or testimonial
8. Next steps with clear deadline
9. Terms and conditions

Write to the decision maker, but remember others may read it. Make it easy to say yes.
Tips for Better Results
  • Mirror their language from your conversations
  • Make pricing clear—no hidden surprises
  • Include a deadline for the proposal
Prompt Template
Create a win/loss analysis.

Outcome: [WON / LOST]
Client: [COMPANY NAME]
Deal size: [VALUE]
Sales cycle length: [TIME FROM FIRST CONTACT TO CLOSE]
Competitor: [WHO ELSE THEY CONSIDERED]

Key facts:
- Who was involved in the decision: [STAKEHOLDERS]
- Main criteria they evaluated: [WHAT MATTERED TO THEM]
- Our strengths in their eyes: [WHAT THEY LIKED]
- Our weaknesses in their eyes: [CONCERNS THEY HAD]
- Why they chose us / the competitor: [DECIDING FACTOR]

Create an analysis that:
1. Summarizes the situation
2. Identifies what went well
3. Identifies what could have been better
4. Extracts actionable lessons
5. Recommends specific improvements
6. Notes patterns if this connects to other wins/losses

Be honest. The goal is learning, not justification.
Tips for Better Results
  • Interview the prospect if possible—especially losses
  • Look for patterns across multiple analyses
  • Share insights with the broader team

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